There’s always a bigger story to be told … isn’t there?
Well I can’t really tell you the whole story but what I can do is tell you the first chapter. And I promise not to write an essay. So here goes:
When people ask me what my thing is … what my message to the world is it’s starts with a movement to purpose-centred-entrepreneurship.
But in actual fact my personal movement feels more like this. I want to bring a whole lot more purpose to the world. In doing so, I want to create a purpose-centred-economy. Now the economy part of that is still unfolding and finding it’s meaning – but what it actually feels like is about creating an ecosystem. There – I said it. I want to create a purpose-centred-ecosystem that’s designed to help entrepreneurs thrive.
Let’s face it. The world could do with some more purpose! And by purpose I mean the kind where we all #winwinwin. Not the kind of purpose that’s locked into ego, or fame, or fluffy-clappy-kinda stuff. Genuine conscious minded purpose!
When I finally stepped out of my own sweet way and stop on the edge of this entrepreneurial world I saw two choices.
The traditionalist entrepreneurial approach or the heart centred one.
Having brushed up and worked with corporates I saw the drive to be the leader of the pack: The thought leader, the innovator, the change maker, the magnetic expert! While in the esoteric realms, people just wanted to live with heart and pour out value like it’s an unstoppable waterfall. I saw the merits in both, but I also knew that no single side of the coin caught my heart or understood my soul. That’s why I made the commitment neither to heart nor to ego. Instead, I decided to create a purpose centered brand and business…
Call it disruptive, fluffy, or soulful (and if you think it’s fluffy this is your official heads up error page) but this is what the world needs right now. You see we are on the brink on The Shift Age. In fact I think we’re already in it. And you’re either ready to lean in or prepared to fizzle. It’s been documented and proven time and time again that the old way of doing business – branding – marketing – sales is dated. Prehistoric. Mummified. In other words it has zero nutritional value and hanging around there means you’ll likely fade out.
But don’t take my word for it …
There’s this panel of amazings proving it and that’s just the tip of the iceberg…